The Challenge

How do you make a sea of product launches memorable, and spark engagement from internal teams?

At PepsiCo’s annual internal convention, regional marketing leads were presented with dozens of new products. Our mission: make the Fruit & Veggies portfolio stand out in a way that inspired interaction, internal buy-in, and advocacy. Brands included Tropicana, Naked Juice, Ocean Spray, and Kero Coco.

What We Did

We transformed traditional sampling into an interactive wellness experience.

To drive engagement:

• We installed smoothie bars at key activation points across the event
• Recruited and trained brand ambassadors to serve as “Smoothie Experts”
• Created mini demos on how to prep healthy smoothies using PepsiCo’s products
• Curated a tasting journey that combined flavor, function, and education

The Result

• Created high-impact recall of the Fruit & Veggies portfolio
• Drove record levels of interaction with these specific products vs other booths
• Received internal praise from marketing leaders across multiple regions
• Successfully repositioned smoothies as a lifestyle-friendly, daily ritual

 Why It Matters

Internal marketing matters just as much as external campaigns, especially in global organizations. By delivering a hands-on, health-forward experience, we helped secure internal alignment around product positioning and usage occasions before these brands hit the consumer market.