The Challenge

Cinemax LATAM needed to generate massive engagement around new film premieres across Latin America, standing out in a saturated entertainment landscape. The ask: create bold, differentiated, conversation-worthy content to fuel digital buzz across Instagram, Twitter, and Facebook.

What We Did

Collaborated with a network of agencies across the region to develop regionally resonant, viral-ready campaigns for each release. Focused on story-driven, shareable creative formats that encouraged interaction and reposting. Managed and executed tailored digital assets for each platform while adapting to hyperlocal cultural nuances.

The Result

Significant lift in followers, engagement, and views. Our campaigns generated some of the most-shared and most-viewed posts in the history of @CinemaxLA’s social platforms, setting new internal benchmarks for reach and digital conversation.

Why It Matters

This project proved that entertainment marketing doesn’t need to follow a template, it can lead the conversation. With the right cultural intelligence, platform fluency, and creative spark, even a single post can become a regional phenomenon.