The Challenge

HBO needed to activate fan communities across Latin America during the final seasons of Game of Thrones, one of the most culturally significant shows in TV history. The goal: maximize regional engagement and scale a consistent, on-brand presence across multiple countries, languages, and platforms, without losing creative edge.

What We Did

Over a 4-year collaboration, Arete Matters led the Instagram and digital strategy for Game of Thrones in the LATAM region. We worked closely with HBO’s internal teams and external partners to develop campaigns tailored to regional audiences. From viral countdowns and behind-the-scenes content to interactive trivia and live coverage, we crafted hundreds of assets that spoke to local culture while staying true to global brand standards.

The Result

We delivered some of the most successful digital performance metrics in the brand’s history, including the most-shared post ever on HBO LATAM’s social platforms. The campaigns drove record-breaking engagement, expanded regional fan bases, and positioned HBO as a cultural leader in digital storytelling throughout the Americas.

Why It Matters

In an era where content is everywhere, we helped HBO make it matter. With cultural fluency, emotional sharpness, and real-time coordination, we proved that even the biggest brands need partners who can turn global hype into local impact.