The Challenge

PepsiCo LATAM needed a high-caliber event partner to produce its Annual Operating Plan (AOP) conventions, the most strategic internal gatherings of the year, bringing together executives and key teams from global brands like Pepsi, Gatorade, Lipton, and 7UP. The mission: craft full-spectrum, high-touch conferences that blended strategic alignment, team culture, and immersive brand experiences across multiple countries, languages, and logistics ecosystems.

What We Did

 From 2016 to 2023, our Arete Matters event team (operating then as ViaArete) became PepsiCo LATAM’s trusted production partner. We managed every detail from ideation to execution, including:

• Venue strategy: global hotel research, event space design, and executive accommodations
• Full logistics: rooming lists, group dining, hospitality, audiovisuals, rehearsals, and live show flow
• Cultural activations: branded team-building, immersive experiences, and creative video production
• Digital integration: registration portals, communications, and post-event reporting
• End-to-end execution: general sessions, breakouts, offsite activations, galas, and custom gifting

 We also co-developed key moments with PepsiCo’s internal culture team, translating business objectives into live emotional experiences that stayed with attendees long after the event ended.

The Result

Across 7+ years, we engaged 350+ top-tier marketing executives annually, strengthening PepsiCo’s internal culture and strategic alignment across LATAM.

Our seamless management and culturally sharp execution consistently earned praise from regional leadership, and kept us coming back year after year.

Why It Matters

These weren’t just conferences. They were strategic touchpoints for some of the world’s biggest brands, and a reminder that how you gather your team is how you build your brand.

At Arete Matters, we don’t just manage events. We build brand energy systems. And PepsiCo trusted us to do that, year after year.