The Challenge

PepsiCo’s Strategic Development Department needed a high-impact way to bring together regional sales teams and affiliates to align on initiatives, drive momentum, and showcase innovation across the Americas. The objective: deliver multi-location events and immersive activations that would energize teams and translate directly into in-store execution, all while preserving the brand’s prestige and regional nuances.

What We Did

For two consecutive years, Arete Matters was trusted to fully plan, produce, and manage PepsiCo’s sales off-sites and experiential events across Miami, Puerto Rico, and Fort Lauderdale.

Our scope included:

• Sales Team Off-Sites
• Curated retreats and conventions for regional executives and affiliates
• Location scouting, hotel coordination, AV, catering, transport, and full event logistics
• Branded experiences tailored to sales team energy and PepsiCo brand tone
• Experiential Marketing Activations
• Concept-to-execution booths and installations used across store networks
• Pre-production storyboarding, immersive experience design, and field implementation
• Real-time video content capture, post-production editing, and internal share-outs

We synchronized product education, sensory immersion, and team-building experiences to make every event a catalyst for clarity and connection,  while showcasing PepsiCo products in retail environments that echoed those event moments.

The Result

 From leadership retreats to in-store activations, the projects helped:

• Align teams across regions with stronger messaging and shared strategy
• Spark internal engagement through inspired experiences
• Drive brand fluency into the field and beyond

Executives called the off-sites “energizing,” “precisely produced,” and “a much-needed reconnection.” The experiential booths became modular tools used by affiliates across markets.

Why It Matters

Sales teams are brand ambassadors, and when they gather with intention, momentum multiplies. These projects showed that experiential marketing isn’t just external. When done right, it starts within, aligning people, purpose, and product.

At Arete Matters, we build systems and experiences that fuel both performance and pride.